Privacy policy

Last updated: September 24, 2026

American Tapestry operates this online store and website, including related information, content, features, tools, products, and services, in order to provide customers with a curated shopping experience (the “Services”). The Store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how American Tapestry (“American Tapestry,” “we,” “our,” or “us”) collects, uses, and discloses personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, processing, or disclosure of personal information, this Privacy Policy controls.

By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the practices described below.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to an individual.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process information including:

Contact information, such as your name, billing address, shipping address, email address, and telephone number when provided;
Payment and transaction information, including payment method, transaction details, payment confirmation, and other information associated with purchases;
Account information, such as information used to create or maintain a customer account, preferences, and settings;
Shopping activity, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel;
Communications with us, including information you provide when contacting customer support;
Device information, including information about your browser, device, network connection, IP address, and similar identifiers; and
Usage information, including information regarding how you interact with and navigate the Services.

Payment-card information is generally processed by Shopify, payment processors, or other service providers. We do not generally receive or store complete payment-card credentials.

2. Sources of Personal Information

We may collect personal information:

Directly from you, including when you create an account, place an order, request a return, communicate with us, or otherwise provide information;
Automatically through the Services, including through cookies and similar technologies;
From Shopify and our service providers, when they provide technology, payment processing, fulfillment, shipping, analytics, or other services on our behalf; and
From business partners or other third parties, where permitted by law.

3. How We Use Personal Information

We may use personal information for purposes including:

Providing and Improving the Services

We may use personal information to:

Process payments and purchases;
Fulfill and ship orders;
Provide order and account notifications;
Facilitate returns, exchanges, replacements, and refunds;
Maintain customer accounts;
Remember customer preferences;
Improve products and the shopping experience;
Respond to customer requests; and
Provide related customer services.

Marketing and Advertising

Where permitted by law, we may use personal information to provide marketing or promotional communications and to personalize advertising.

You may unsubscribe from promotional emails at any time using the unsubscribe option included in those messages.

Security and Fraud Prevention

We may use personal information to:

Authenticate accounts;
Detect, investigate, or prevent fraudulent, unlawful, unsafe, or malicious activity;
Protect the security of our Services; and
Protect our customers, business, and other users.

Communicating With You

We may use your information to respond to questions, provide customer support, communicate about your orders, and maintain our business relationship with you.

Legal and Regulatory Purposes

We may use personal information when reasonably necessary to comply with applicable law, respond to lawful requests or legal process, investigate potential violations of our terms or policies, resolve disputes, or establish, exercise, or defend legal rights.

4. How We Disclose Personal Information

We may disclose personal information when reasonably necessary for legitimate business purposes, including:

To Shopify;
To payment processors;
To production, fulfillment, and shipping partners;
To website hosting, analytics, technology, cloud-storage, and customer-service providers;
To business or marketing partners where permitted by law;
When you direct or consent to a particular disclosure;
To affiliated entities where reasonably necessary;
In connection with a merger, reorganization, acquisition, sale, bankruptcy, or other business transaction; or
When disclosure is required or permitted by law or reasonably necessary to protect our rights, users, or Services.

We do not sell personal information in exchange for money.

Certain privacy laws may define some disclosures for targeted advertising as a “sale” or “sharing” of personal information even when no money is exchanged. Where applicable, you may have the right to opt out of those activities.

You may use the Store’s data-sharing opt-out page where available:

https://www.thehouseofamericantapestry.com/pages/data-sharing-opt-out

5. Relationship With Shopify

The Store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve its services.

Information submitted through the Store may be transmitted to and processed by Shopify and other service providers, including providers located outside your state or country.

Shopify may also process information about your interactions with this Store and other merchants in connection with certain Shopify features.

For additional information about Shopify’s privacy practices, please review:

Shopify Consumer Privacy Policy
https://www.shopify.com/legal/privacy/app-users

You may also access Shopify’s privacy portal:

Shopify Privacy Portal
https://privacy.shopify.com/en

6. Cookies and Similar Technologies

The Services may use cookies and similar technologies to operate the Store, remember preferences, maintain security, understand usage, improve the shopping experience, and support analytics or advertising.

Some cookies may be necessary for the Store to function properly.

Depending on your location and applicable law, you may have options to accept, reject, or manage certain non-essential cookies.

Where available, you may also manage certain cookie and privacy preferences through the Store’s privacy or cookie controls.

You may also be able to control cookies through your browser or device settings. Disabling some cookies may affect Store functionality.

7. Third-Party Websites and Links

The Services may include links to third-party websites, social-media platforms, payment services, or other online services.

When you leave our Services or interact directly with a third party, that third party’s privacy policy, terms, and practices may apply.

American Tapestry is not responsible for the privacy, security, accuracy, content, or practices of third-party websites or services.

The inclusion of a link does not necessarily imply endorsement.

8. Children’s Privacy

The Services are not intended for use by children, and we do not knowingly solicit personal information from children where parental or guardian consent would be required by applicable law.

If you are a parent or guardian and believe a child has provided personal information to us in circumstances requiring parental consent, please contact us so that we may review the matter and take appropriate action.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy laws, personal information of individuals under 16 years of age.

9. Security and Retention

We use reasonable administrative, technical, and organizational measures intended to help protect personal information.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure.

Please do not send highly sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:

Processing and maintaining orders;
Maintaining customer accounts;
Providing customer service;
Fulfilling legal and regulatory obligations;
Maintaining appropriate business records;
Resolving disputes; and
Enforcing agreements and policies.

Different categories of information may be retained for different periods.

10. Your Privacy Rights and Choices

Depending on where you reside and applicable law, you may have certain privacy rights, including the right to request:

Access to personal information we maintain about you;
Deletion of certain personal information;
Correction of inaccurate personal information;
Portability, including a copy of certain information in a usable format;
Restriction or objection to certain processing;
Withdrawal of consent where processing is based on consent; or
Opt-out of certain sale, sharing, or targeted-advertising activities where applicable.

These rights are not absolute and may apply only in particular jurisdictions or circumstances.

We may need to verify your identity before fulfilling a privacy request.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require evidence that the agent is authorized to act for you.

We will not discriminate against you for exercising privacy rights provided by applicable law.

11. Marketing Communications

You may opt out of promotional emails at any time by selecting the unsubscribe link contained in those communications.

Even if you opt out of promotional communications, we may still send non-promotional messages related to your purchases, customer account, returns, security, or other transactions.

12. Global Privacy Control and Targeted Advertising

Depending on where you reside, you may have the right to opt out of certain uses of your personal information for targeted advertising or certain activities legally defined as “sale” or “sharing.”

Where required by applicable law, the Store may recognize supported browser-based privacy preference signals such as Global Privacy Control.

You may also use the Store’s available data-sharing opt-out controls.

13. International Visitors and Transfers

Personal information may be transferred to, stored, or processed in the United States or other jurisdictions in which Shopify, fulfillment partners, payment providers, analytics providers, or other service providers operate.

Privacy laws in those jurisdictions may differ from the laws where you reside.

Where applicable law requires a recognized mechanism for international transfers, appropriate transfer mechanisms may be used.

14. Complaints

If you have concerns about how we process your personal information, please contact us by email using the information below.

Depending on where you reside, you may also have the right to lodge a complaint with an applicable privacy or data-protection authority.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Store, Services, privacy practices, technology, or legal and regulatory requirements.

When we make changes, we will update the Last updated date at the top of this Privacy Policy.

The updated Privacy Policy becomes effective when posted unless otherwise stated or required by law.

16. Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise a privacy right available to you, please contact us by email at:

support@thehouseofamericantapestry.com

Please use email for all customer-service and privacy inquiries.